Science Communication is a program to promote and communicate science, technology, and environment among rural, urban masses. Basic idea behind this program is to stimulate scientific temper among common people and simultaneously create an atmosphere to give expansion science & technology outside the laboratory boundary.

The coverage of science in media is still nowhere near what it ought to be! Moreover the quality and the nature of the coverage leave a lot to be desired innovations in around us are not available in media. The management, editor and journalists always think that science and technology is a complex thing and they ignore their coverage.

Manthan has developed a module for orientation of Journalists on Science Journalism and writing. Since a decade Manthan had successfully implemented projects on Science communication in partnership with NCSTC, GOI. M.Y.S has already conducted similar workshops in past with support of NCSTC. These workshops have successfully generated the interest among Journalists to science communication. A band of journalists are created and they regularly writing on the issues related to development, science and technology. A project on communicating women & child health is continuing in two blocks of Lohardaga district. Under the project it is tried to inculcate scientific temper, unleash the mystery, myths and misconception and create a logical and rationale thinking to women on women and child health. In association with Vigyan Prasar, GOI Manthan Yuva Sansthan is successfully running a project on Science communication through Radio.

Manthan was involved in production of Video Documentry on development issues for Srijan Foundation.

In association with NFI, New Delhi several development communication initiatives had been taken up by Manthan Yuva Sansthan in the state of Jharkhand. NFI and Manthan, both have a mandate to use media as a tool of social transformation. Since a decade of partnership in development communication initiative with NFI the three prone strategies had been developed and implemented in the Jharkhand & Bihar.

The first strategy is Creation of a network of socially sensitive and development oriented journalists through orientation and capacity building exercises. Second strategy is to build a long term and sustainable relationship with journalists and regularly provide them background support so that they will be able to understand development dynamics and accordingly move towards quality reporting. And third prone strategy is to media study and development and production of IEC materials.

Using this three prone strategy which leads towards media advocacy for policy and programmatic amendment and development, a network of 150 development journalists have been developed, nurtured and activate them on writing and raising the issues. The organization started with work on issues related to print media and has grown over the years as a communications resource centre in Jharkhand and Bihar with the focus on providing technical and background support to fellow development journalists on updating the media trends, writing skills and issues related to most marginalized communities.

The outcome of the development communication was witnessed as no. of stories generated and produced and written by the trained journalists. In a journey of one and half decade in development communication more than 700 stories generated and published in different newspaper. More than 50 video spots and documentaries had been produced on the issues related to marginalized communities of the state.

It is noticed that the initiatives taken up by NFI Manthan, with print journalists had partially succeed in changing the tone, trend and content of the news stories.

Few development journalists successfully absorbed with the mainstream media as stringer or full time journalists and they are addressing the issues related to marginalized communities. Due to media explosion in the state a dozen of prominent daily newspaper and regional TV channels are struggling for their reach and space. Now geographical proximity and covering people centric issues become core content and agenda of the main stream media. It is experienced that issues related to common people are getting space in print media but regional TV channels are still engulfed in fancy and up market stories. Most of the cases they lack sensitivity and orientation.